Many potential purchasers base their acceptance and perception of life insurance on previous conditioning. The sale of insurance conjures up pre-conditions, past experiences and personal experiences of what people think of those products and how they affect them. Yet advisers still talk of the word insurance and all its negative baggage the actual word can conjure up for potential customers. Discover how to minimise the negativity of the word insurance in your communications.
How to use conceptual pull, rather than product push to improve insurance sales
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