One of the more creative ways of prospecting is by identifying event changes in people’s lives. Then you cross-reference that with your products and services to establish the need for them with your target market. We identify 5 categories of event change for you to pursue.
For example if a person has bought a new house then they would have gone into debt. This means they would be a candidate for products like general insurance, business insurance, mortgages, credit insurance, credit cards with draw down facilities and the range of life insurances.
We have identified the following event changes as an opportunity to talk the products, services and reviews you can provide to those who are experiencing event change.