One of the primary strengths of a database is its ability to sort customers into particular groups – or segments – so that you can target them with specific messages. This allows you to calculate the likely return on your expenditure with accuracy. Your database can sort customer using any criteria, from the numeric order […]
Marketing involves an understanding of positioning. Positioning is about where you will place yourself in relation to a range of variables when you market your offer.
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You will need to consider the answers to the following questions when you […]
Consumers like to buy benefits. Rarely is anyone ever enticed to purchase by a feature. Yet, if you look around at a lot of advertising and marketing you see, many of them will focus on features rather than benefits.
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If you are involved in selling services, ideas, giving advice on concepts or products to customers or a client base then you need to remember that you are the brand.
- What is unique about what you do?
- Have you a distinctive business name?
- Do you have a claim to fame in sport, civic service or local […]