Marketing Ideas

/Marketing Ideas

How can you farm your data base to help your business

2016-12-08T20:57:16+10:00

One of the primary strengths of a database is its ability to sort customers into particular groups – or segments – so that you can target them with specific messages. This allows you to calculate the likely return on your expenditure with accuracy. Your database can sort customer using any criteria, from the numeric order […]

How can you farm your data base to help your business2016-12-08T20:57:16+10:00

Positioning strategies for marketing

2016-12-08T20:57:32+10:00

Marketing involves an understanding of positioning. Positioning is about where you will place yourself in relation to a range of variables when you market your offer.

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You will need to consider the answers to the following questions when you […]

Positioning strategies for marketing2016-12-08T20:57:32+10:00

Marketing using Features, Advantages and Benefits (FAB)

2016-12-08T20:57:32+10:00

Consumers like to buy benefits. Rarely is anyone ever enticed to purchase by a feature. Yet, if you look around at a lot of advertising and marketing you see, many of them will focus on features rather than benefits.

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Marketing using Features, Advantages and Benefits (FAB)2016-12-08T20:57:32+10:00

Building YOU as the brand

2016-12-08T20:57:33+10:00

If you are involved in selling services, ideas, giving advice on concepts or products to customers or a client base then you need to remember that you are the brand.

  • What is unique about what you do?
  • Have you a distinctive business name?
  • Do you have a claim to fame in sport, civic service or local […]
Building YOU as the brand2016-12-08T20:57:33+10:00